About Urban VPN
The goal was to create simple and secure Free VPN service for community that is changing very fast. We wanted to capture users of all the platforms in a short time. The user journey had to be fast and almost invisible.
The name 'Urban VPN' push me to think about something loud and strong like graffiti on the walls of downtown. The colors had to be impossibly bright with high contrast between each other.
Why the Robot
To be honest VPN is really boring thing. So I decided to make branding as crazy as I want. Ones clients see this magenta color with a lot of robots they will recognise it.
All the VPN providers always trying to show how secure and solid they are. And trust is very important, but what about joy? I think an atmosphere has to be less stressful. Somebody can hate mascots but a lot of us want to meet a helpful robot like R2D2, Valley and iRobot.
RoboUrban is really cool dude with a lot of self-irony.