Showbox Video Creator
Video Creation Engine for Brands and Platforms
showbox.com
About The Product
In Showbox.com we made a really special products. Unique technology that was build there could change the world of video creation. Showbox recorder had to help users with professional video creation without any sophisticated tools. With this technology brands and platforms gave their customers an opportunity to create video content for their needs.

The product is adapting for the specific customer's goals and brand's needs. All of them have their own JTBD. And video creation can help to do this 'job' for their customers.
Quality video without
any complicated software
The integration cycle for brand / platform
Good example are landing pages. We created many landing pages for huge and famous brands and companies: UN, Essie, Buzzfeed. UI and UX design always was custom based on a brand's / a platform's needs. Every business can use the video creation tool for some special goal. For example ZipRecruiter is the job-searching platform. They are using the video creation tool for getting testimonials. For service that based on testimonials quality video content is very important so in that case UX has the primary role.
The landing page for ZipRecruiter
Video Creation Process
Process of self-recording is a center of every vlog video. Non-professional impression is a common problem in this kind of content. So the goal was to create universal recorder that could solve this problem and fit every platform or brand.
We decided to do UI minimalistic to decrease the foreign part effect. Even simple video creation still sophisticated process with lot of steps.
UX Resarch
The most important part of every UX Design is research. It's impossible to understand user's behaviour during sitting in the office opposite your retina screen. So I decided to watch people recording themselves. For me was important to understand:

- what are they doing before to start?
- how does the environment look like?
- what could influent to users' feelings during the process?
- what do the do after the process?

So I after this first environment research I realised that people are creating their video content in space that isn't look like ideal at all. They are never ready to start talking and most of the time don't remember what they want to talk about. And even if they see themselves on preview they are not always trying to choose better location with better lite and background. Users also could be interrupted by their phones, pop-up messages etc.
This prototype of refreshed UX Showbox recorder is showing the full set of the features:

• uploading media files
• sync media with video sequence
• teleprompter
• voice-over
• virtual studio
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